Hi, I'm Mo, A Design leader with a passion for Digital Product Management.

Over the last 25 years Innovit used scripts to transform and apply business rules. We set the ambitions goal of moving to a more scalable No-Code approach. This involved taking a methodical approach to breaking down complex rules and Python scripts into their most granular functions for featurising and laying them into a management tool to create and control new no code business rules.

Over the last 25 years Innovit used scripts to transform and apply business rules. We set the ambitions goal of moving to a more scalable No-Code approach. This involved taking a methodical approach to breaking down complex rules and Python scripts into their most granular functions for featurising and laying them into a management tool to create and control new no code business rules. As part of pitching the new No-Code solution to both internal stakeholders and customers I prepared a concept page as an explainer for how the overall strategy will work.

As part of creating guided navigations for our Genesis SaaS platform we needed a character set to personalise the delivery of knowledge based content from within the application. I created some concepts for 3 characters that followed the space theme of the Genesis brand. The characters where all aptly named Geny and were created through a collaboration with 3D artists animators and myself as creative Director.

As a learning experience I wanted to create my own range of NFTs from a concept I had around generative artwork. The theme was built around the beauty of Koi fish and we generated a set of variables such as night scene, day scene, various Koi types and markings and the location of the koi relative to the water block. The artwork assets were rendered in 3D then automatically generated using a script that also added in meta data descriptions.

As part of the launch of the Genesis platform we also created an external Help center for users to learn about product features, keep onto of new releases through release notes and get involved with the user community through our user forum.

Zepher co is a brand I developed to cover freelance projects during the COVID lockdown period. At the time I had many requests from fellow founders for visual try on. Virtual try on is basically AR driven product demos that can be delivered via a custom application or via platforms like SparkAR for filters in Instagram. I got together with some other talented freelancers I know to producer product renders using photogrammetry and other cutting edge techniques. We created a range of filters across multiple platforms including some for Snapchat. If you would like to view the filters we created please click on the social icons below.

As part of launch our new software offering we required a brand launch video. The brand content would populate a number of place but would primarily live on the login screen to introduce the new software platform to our customer base.

Augie eyewear is a new pure play optical service aiming to make eyewear enjoyable and fashionable for children; while reducing the complexity in ordering and understanding the process for parents. There are many complex issues to resolve when processing an optical order and my brief was to take the complexity out of this process for parents and inject some fun into the process for kids.

Validation and Data Maintenance is a very complex process for most Master Data Managers. Our solution focusses on finding ways to streamline this process and allow our end user to navigate through errors and warnings in their data set quickly and easily. fixing issues as they go.

As part of the Genesis Project, we identified an opportunity to enhance the user experience by designing a centralized dashboard for the platform. The goal was to empower users to view and interact with key metrics related to their data catalogues in a streamlined and intuitive manner. Through extensive user research, we uncovered a pressing need among customers for task-based analytics—insights that not only provided visibility into their data but also facilitated actionable outcomes. This informed our proposal to develop a solution that consolidated critical metrics into a single, user-friendly interface. The dashboard was designed to present dynamic, real-time insights while maintaining contextual relevance by linking directly to the affected data or tasks. This approach ensured that users could seamlessly transition between understanding the analytics and taking the necessary actions, making their workflows more efficient and data-driven. This project highlights our focus on solving complex user needs through thoughtful design, robust user research, and a strong emphasis on actionable insights.

Updating 20 years of legacy software into a new enterprise PAAS product is a mammoth task! We had to deal with broken functions, unsupported tech stacks and outdated navigation concepts. After many deep dive session with customers, the product owner and BA's, I made it through the process and produced a design system that can scale to meet the needs of this extremely complex platform.

Relaunching the Innovit website and marketing collateral to support updated branding elements that align with the new Genesis product. This is an ongoing project which is now in the content creation stage with all designs successfully implemented. It covers a WordPress website implementation with integrations of Salesforce landing pages, forms and automations for EDMs. I also designed the modular page parts for all Salesforce templates and EDMs.

User Experience and interface design for the worlds leading intellectual property management ecosystem.

Mendit is a web app and browser plugin under development to service the design and developer community. Its a set of mark up tools that allow your website visitors to provide visual feedback on the user experience and any error that might occur in the daily interactions on a website. The intention is to create a feedback loop between the end user and development team allowing for a user driven approach to website updates and UX changes. Rather than using big data and analytics to theories on user needs this product provides tangible feedback from the audience that matters the most, the end user or customer. Mendit also uses gamification to change the behaviour of users by incentivising feedback. Taking the frustrating situation of dealing with software and website errors , broken links and 404 pages then replacing it with incentives to give feedback and an opportunity to gain discounts and freebies. We are hoping to flip the way people view the internet. Its not perfect and always evolving and we want the end user to drive that evolution.

A recruitment brand for a joint venture between Broadspectrum and Randstad to service blue and white collar workers.

A major re-brand of Transfield Services, an ASX listed company with a 60 year legacy in the market. I was responsible for development of all creative aspects as well as involvement in the development of the core narrative of the brand. The project included the development of 3 streams of concepts with unique approaches according to business imperatives. All the 3 streams were then pitched to the executive team and board. The rollout of the branding was staged over the space of 8 months across the business.

This brochure is an example of the new brand roll out across all Broadspectrum collateral.

I developed a range of illustrations in isometric style during my time at Transfield Services to show the company's technical capabilities across each sector and service we cover.

A range of recruitment marketing initiatives including a redesign of an SAP jobs portal to reflect best practises in responsive web design.

Broadspectrum was a major sponsor at this years APPEA conference and we developed a full range of marketing collateral as well as an exhibition space for the event.

BR&I is a stand alone subsidiary brand of Broadspectrum's, developed for winning tenders in the construction space.

A cafe concept store that will be rolled out nationally in Australia. Its intended as a lobby bar in commercial buildings that contain our clientele.

Part of our range of community engagement initiatives that showcase Broadspectrum's focus on diversity and inclusion.

A range of digital billboard ads for a month long campaign raising brand awareness of our companies capabilities across the oil and gas sector. The campaign was highly targeted to a short list of companies that were existing and new clients. The targeting was possible through location based advertising through a network of office lobby screens and a cafe TV screens in and around the buildings where the clients were located. 

Transfield Services 2013 Annual report. This annual report was a call for the business to return back to basic. We striped back the colour pallet to a simplier orange, cool grey and white. All photography was black and white and infographics were simplified to fit in with the theme of the content. The project included: A photo shoot of all the executive team and the board. An iphone/ipad app A website

A range of packaging design solutions for an Australian based food services company.