A major re-brand of Transfield Services, a ASX listed company with a 60 year legacy in the market. I was responsible for development of all creative aspects as well as involvement in the development of the core narrative of the brand.
The project included the development of 3 streams of concepts with unique approaches according to business imperatives. All the 3 streams were then pitched to the executive team and board. The rollout of the branding was staged over the space of 8 months across the business.
Corporate Identity Guidelines
![](https://cdn.myportfolio.com/2457003115bfa2d537d7af4807a47859/5fa5603fbf6113103c1902db_rw_1920.jpg?h=2ecacd886e36710d4c5deb7686b093ec)
![](https://cdn.myportfolio.com/2457003115bfa2d537d7af4807a47859/27bdd12009f9ec70600ae214_rw_1920.jpg?h=49914bc1e728ab0f2df19f073462586b)
![](https://cdn.myportfolio.com/2457003115bfa2d537d7af4807a47859/77a2bacfee7ad585443fabae_rw_1920.jpg?h=e64e933cb3ae9611290ce3285b4ac939)
Print collateral
![](https://cdn.myportfolio.com/2457003115bfa2d537d7af4807a47859/481c9fe3292114af459cbcbb_rw_1200.jpg?h=b66884b56e1bc469a7438ca56166a4a2)
Uniforms and Equipment
![](https://cdn.myportfolio.com/2457003115bfa2d537d7af4807a47859/14b3c062bc1a04b72383b823_rw_1200.jpg?h=6c2f2592328606079fbb3ff6297fc9ac)
Brand Launch coms
![](https://cdn.myportfolio.com/2457003115bfa2d537d7af4807a47859/995331653d465d5badaad4fe_rw_1200.jpg?h=dc94c0ffa3490957767c562ab0a8f3d6)