Rebranding Transfield Services
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A major re-brand of Transfield Services, a ASX listed company with a 60 year legacy in the market. I was responsible for development of all creative aspects as well as involvement in the development of the core narrative of the brand.
The project included the development of 3 streams of concepts with unique approaches according to business imperatives. All the 3 streams were then pitched to the executive team and board. The rollout of the branding was staged over the space of 8 months across the business.
Corporate Identity Guidelines
Uniforms and Equipment
Brand Launch coms