I worked closely with a talented animator to produce the final animation of my concept storyboard. The process started with storyboarding each scene. The overall concept was to show the evolution of the Innovit brand which is represented by the planet Saturn. The story takes us on a journey from Saturn to earth through the movement of a data particle which then reaches earth to revel the regeneration of our new product 'Genesis' represented by the new brand mark rising above the horizon of earth. It's a simple idea that references graphic elements from our corporate brand and turns it into a theme for telling our story. I went from a basic sketch to a crude simple animation of the scenes using Adobe XD to wireframe a prototype. This gave our animator a clear understanding of the movement of objects and camera positions.
As part of launch our new software offering we required a brand launch video. The brand content would populate a number of place but would primarily live on the login screen to introduce the new software platform to our customer base.