I worked closely with a talented animator to produce the final animation of my concept storyboard. The process started with storyboarding each scene. The overall concept was to show the evolution of the Innovit brand which is represented by the planet Saturn. The story takes us on a journey from Saturn to earth through the movement of a data particle which then reaches earth to revel the regeneration of our new product 'Genesis' represented by the new brand mark rising above the horizon of earth. It's a simple idea that references graphic elements from our corporate brand and turns it into a theme for telling our story. I went from a basic sketch to a crude simple animation of the scenes using Adobe XD to wireframe a prototype. This gave our animator a clear understanding of the movement of objects and camera positions.
The original sketch of my story board
storyboarding evolved into a wireframe prototype
Style frame provided by our animator
Final render of the actual frame
Style frame provided by animator
Final render of the actual frame
Scenes follow on in a single shot
the polygon data theme carries through the entire clip
handover from the master brand to introduce the new product brand
A new ident for our corporate brand. It's never had an animated ident in the past.
An ident for the new brand as an extract from the final scene of the launch clip.
