The home page included some interesting interactive elements that lead from snipers of summary content into more in-depth content when you navigate through to other areas of the site. This was also used to qualify the potential client by taking areas of interest based on their navigation patterns.
General page templates included a flow from industry type to solution to in-depth case study or showcase of software functionality. We work with stakeholders to develop in depth personas that influenced decisions on the overall flow of content.
We used hotspot banners to showcase how our solution impacts the everyday operations of the clients we serve.